First I must applaud Pixar for their brillant storytelling and products. However this story opens up some troubling questions. In business today it is common to develop products in a fragmented Agile system where components are built independently and later integrated. With this system products are frequently incomplete until the release of a minimum functional product at the end.

How can marketers plan an effective story when the product is incomplete and in flux?

Customer Engineer with a passion for AI Development and writing featured stories

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